As the fitness category ramps up to monopolize on consumer's New Year ambitions, fitness studios are exploring new ways to different from its competitive set. Interesting themes appeared from the acquisition experienced we analyzed.
Our research included the following studios and digital brands:
HIIT Studios
GRIT BXNG
Row House
Aarmy
Orangtheory
PEDAL HOUSE
Tone House
Barry's Bootcamp
Rumble
Low-Impact
Club Pilates
SLT
Pure Barre
The Bar Method
CorePower Yoga
[solidcore]
Digital
obé Fitness
the ness
GROUNDWRK
FUTURE
PVOLVE
We reviewed the creative ads and landing experienced of this competitive set and discovered key pillars in the category's marketing approach.
Discount Approach (Example)
Percentage Off
Free Class
Clear Price Point
Exclusive Pricing
Unlimited Class For A Week
Buy One Get One
Unique Holiday Pricing
Full report provides examples across the full competitive set and message breakouts across various pillars including:
Video
Tempo
Music/Sound
Talent Selection
Filming Style
Voice Over
Messaging Focus
Static
Color Selection
Overlay
Image Selection and competitor
Website UX and message prioritization
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This is awesome!!!!! 🤩 So insightful